Bill Planey

My absolute sweet spot is in helping mid-size companies find their footing with branding and collateral that will stand apart. Coming from an engineering heritage, I naturally gravitate to manufacturing and technology clients, taking great pride in helping simplify complex product concepts and branding.

But I have also enjoyed working with very large companies, having established the in-house design studio of one of the largest plastics manufacturers in the United States. Through years of working in every possible context - short- and long-term contracts, with design and advertising agencies - I completely understand the goals of different stakeholders in an organization with regard to any creative project their company is undertaking.

Significant Work Experiences

Significant projects include over 150 printed annual reports, medical device and engineering manuals, brochures and mailers, trade books, die-cut and clam packaging, trade show literature and booth materials, print and web advertising, photo composition/retouching and more. I have recently completed a series of UX designs for desktop and mobile applications. Long experience with FileMaker Pro, a database program, gives me relevant expertise in crafting functionality into good design.

Software Knowledge

I am an expert in Adobe Illustrator and InDesign, and quite accomplished in Photoshop. I know many other ancillary tools that help me produce as quickly as I design.